One of the best ways to start building your online brand is with a website, but where to start? There’s a reason why WordPress powers nearly 40% of websites – the WordPress benefits make it perfect for building your brand.
It’s far more than just a blogging tool. It gives you everything you need to build an engaging website that your audience will love. Even better, you can create a site that fully reflects your brand and personality to build lasting relationships with your audience and customers.
1. WordPress Is SEO Friendly
Even if you’ve heard about SEO, it’s not the easiest thing to master. Search engine optimization is crucial for increasing how many find your brand’s website using a search engine like Google. However, it’s more than just keywords.
One of the many WordPress benefits is it’s SEO friendly. With clean code, built-in SSLs and SEO plugins like Yoast, it’s a dream for building your brand online without having to become an SEO expert in addition to growing your brand. SEO plugins help guide you on how to optimize your site on everything from keywords to using proper image tags.
2. Creating And Managing Content Is Easy
Building your brand online means creating great content for your audience to learn more about you, what’s important to you and how you can help change their lives for the better. Maybe you’ve created the most amazing coffee mug ever. Content is how people find out about it. The content is also what they share with all their social media followers when they fall in love with not only your product or service, but the content you create.
Regular blogging helps you build your brand faster. Since WordPress was originally just a blogging platform, it’s not surprising that creating and managing your content easily is among the top WordPress benefits.
Easy to use content creation tools help you craft optimized blog posts more regularly. It’s also simple to add images, update content whenever you want and so much more. If you can write in Microsoft Word, you can use WordPress. It’s that easy!
3. Customize To Your Brand
You’ve probably seen generic websites. They all use similar templates. It’s hard to tell one from the other. Branding is all about being true to yourself. Your brand isn’t a cookie cutter. It’s unique and amazing and you want the world to know it.
WordPress helps you customize every aspect of your website to your brand. Is your brand all about bringing back the fashion of the 80s? A custom theme helps visitors experience the 80s from the second they see your home page or latest blog post.
4. Ideal For Creating Communities
With so many options, people want more than just marketing. Building your online brand with a WordPress site gives you the opportunity to create not just another site, but an online community. Get conversations going on your blog. Use plugins to incorporate social media. Turn your site into an experience that gets people excited. Over time, you gain loyal followers and go from just a website to a branded community people love.
5. Easy To Scale As Your Brand Grows
Finally, one of the more underrated WordPress benefits is your site is always easy to scale. Add new pages whenever you want. Reorganize content. Change the look and feel. Whatever you need to do to keep your site growing with your audience is all built into WordPress.
Building your brand online is easier with a WordPress site. It’s easy to manage and you get more time to focus on what makes your brand special. Contact us today to learn how we can help.