5 Signs Your Squarespace Site May Be Bad For Your Small Business

So, you rolled up your sleeves, picked a stylish Squarespace template, and launched your own website. It looked great. It felt great. It was great—for a while.

But now? Something feels… off. Like buying a trendy chair that looked perfect online, but now your back hurts every time you sit in it.

If you’re a small business owner, solopreneur, or family-run dreamer, you’ve got enough on your plate. You need a website that pulls its weight, not one that quietly underdelivers. Let’s talk about five signs your Squarespace site might be more of a frenemy than a faithful sidekick.

1. Your Site Looks Like Everyone Else’s

Squarespace templates are beautiful, but they’re also everywhere. If your site looks like a carbon copy of three other businesses in your industry, that’s a problem.

• Templates are meant to be customized, but the platform makes deep changes tricky without diving into code.
• The default styles are nice, but “nice” doesn’t build brand loyalty.
• Your brand should say, “This is so us!” not “Hey, haven’t I seen this somewhere before?”

Bottom line? If your website could wear a name tag that says, “Hi, I’m Generic,” it might be time to think custom.

2. It’s Not Playing Nice With Google

You know that friend who always forgets to RSVP, shows up late, and brings chips when you asked for guac? That’s kind of how Squarespace treats Google.

• You get limited control over important SEO stuff like meta descriptions and structured data.
• You can’t easily plug in some of the best tools to boost your rankings.
• You might be stuck with auto-generated page titles that sound more like robot instructions than human invitations.

If your site isn’t ranking well, it might not be because of your content. It could be the platform itself acting like a gatekeeper.

3. You’re Paying More Than You Think

Squarespace pricing starts off simple, but the moment you want to do more, things get a little spendy.

• Need business email? A Google Workspace account through Squarespace costs $8.40/month per user after the first year. That’s the same price as buying directly from Google, but with fewer options and less billing control.
• Want features like ecommerce, member areas, or scheduling? Each one lives behind another pricing tier.
• Convenience is nice, but it comes with a markup.

Over time, you might end up paying for things you could get more affordably and flexibly elsewhere.

4. You’re Stuck at “Just the Basics”

Need a booking system? A fancy contact form? A way to integrate with your CRM or launch an online course?

With Squarespace, you’re often stuck coloring inside the lines.

• If a feature isn’t baked in, you’ll likely need a workaround or just go without.
• There’s a cap on what the platform supports, and it’s not moving anytime soon.
• Trying to scale your site on Squarespace is like trying to bake a wedding cake in an Easy-Bake Oven. Technically possible, but… why?

WordPress, by contrast, is like a fully stocked kitchen. You can make whatever you want as long as you know how to use the tools.

5. You’re Doing It Yourself… Without a Map

Let’s be clear—Squarespace isn’t buggy. It works. It’s polished. You won’t find yourself tearing your hair out over broken pages.

But just because everything functions doesn’t mean it’s functioning well for your business.

• Templates don’t teach you what makes a site convert visitors into customers.
• Most users don’t know how to design a layout that builds trust, guides users, or feels truly professional.
• Without strategy, it’s easy to end up with something that looks nice but doesn’t do much.

And if you move to WordPress thinking it’ll magically fix things, surprise. It’s a bigger, better toolbox, but still just a toolbox. You need a plan, and maybe a partner, to make it all click.

Time for a Website Reality Check?

If your site once felt like your favorite hoodie but now feels more like a jacket that never quite zips right, maybe it’s time to upgrade.

Squarespace is a great starting point, but most businesses eventually outgrow its limitations. WordPress offers the flexibility and power you need to grow, and with the right guidance, it doesn’t have to be overwhelming.

Need a hand making that leap? At HostHuski, we’re the kind of folks who know WordPress inside and out but still explain it like we’re chatting over coffee. No pressure, no pushy sales talk. Just real help when you need it.