Optimizing a website has advantages that most business owners would be aware of by now. A good site not only tells a story of who you are and what you offer but gives you a voice and visibility needed in a world full of competition. Why not use it for lead generation?
Making the most of the potential right in front of us is where we can be unintentionally slowed down
Naturally, we can easily get to a point where we are more relaxed about our online presence. The site looks good visually, it is getting decent traffic, and generating ongoing interest.
But what if there are ways to increase these positives exponentially?
Potential doesn’t sleep. Are you using your website to its full capabilities?
Let’s look at ways to generate more leads from your website that you can start doing today. You may not know what you’re missing out on!
Blog On for Lead Generation
Why? Blogs help create trust and help conversion rate.
To know them is to love them. That’s why we like it when you read our blog, right? It’s ok, we’re all friends here.
Improve search engine rankings without the headaches.
If you find it daunting to take on yourself, you may be surprised how many colleagues and staff love the idea of creating something that will add value to your business, and their job satisfaction simply and easily.
WordPress is the most popular content builder and is recognized and loved worldwide for very good reasons.
This is a widely used powerful environment for website hosting. Content can be easily created, and a great website host will offer benefits of security, backup plans, and ongoing support.
Remember a blog isn’t necessarily about the hard sell. Taking on industry topics, interesting features about your business, and helping people with their problems and their decisions will assist with creating long-term advocates, not just customers.
Oh …and don’t forget that Call to Action. Tempting people to move on and progress is a must-have way to end any blog post, feature, or promotion.
Capturing information from visitors is one of the best ways to generate more leads. If you don’t know who is visiting, how are you going to sell to them? Most people search online for information, images, pricing, delivery details, customer testimonials, and basically to gain an insight as to who sells the product they are interested in and what experience they may have when purchasing.
Have a signup form for events, a newsletter or direct mail to be informed of the next blog when it is published. People get many emails per day, but if you know they’ve specifically requested something, you’re already halfway to a sale.
Let Them Talk, Now
Online chatbots, or functionality that allows visitors to talk to a person immediately with their questions can create an instant positive response.
Sometimes people don’t have time or don’t want to wait days for someone to get back to them.
Take the frustration equation out.
Think like your customer.
Online chats are industry neutral. Whether pet food, exercise equipment, musical instruments or refrigerators, or bookkeeping service, a live chat function allows for an immediate connection with a potential or returning customer. Sometimes people don’t want to or can’t talk at that particular moment so prefer online chat.
There are not too many other things quite like them.
Make Them a Believer
Testimonials are used to create trust, build your reputation, and give a level of comfort in knowing that there are people out there that think you’re the bees’ knees.
This is the ultimate in social acceptance and proof your business is legitimate at solving people’s problems and catering to their needs.
Add photos and logos of the people and businesses (with permission, of course) for that extra edge, and include what state or country they are from.
This is not an exhaustive list of how your website can generate more leads for your business, but it’s a great start.
These quick, easy, and low to no-cost solutions are at your fingertips and are things you can do today.
Need a website hosting solution to help your lead generation success? Let’s get started. Contact us today for advice on best practices for your website to enable the generation of more organic and sustainable leads.