The G word. Essential for some, perplexing for others. Google can be your best friend, or that one you tolerate only on special occasions.
If you sit on the latter side of the fence there are some things you can do to repair the friendship.
Spending some time familiarizing yourself with some of the things you need to do in order for Google to recognize your website is the first step.
Coffee filled nights trying to figure it out to ensure your site’s spotlight may be the next, but is necessary just the same.
Call them tactics, or just plain common sense, making Google smile on your website can be something that has just simply been missing from your “to do” list.
Does Google even know you exist? Let’s look at some ways you can help your website help itself.
Share and Share Alike
Any website’s ability to be seen in the top ten search results can be the result of how credible it is.
Ok, so how does one go about manufacturing website worthiness?
Inbound links pointing to your site will have an impact, but it will depend on where those links come from. If your site is linked from the pages of the Harvard Business Review, it stands to have a greater authority than some lesser-known blog or business.
The best linking is from recognizable and reputable businesses. As a result, they create credibility for yours.
Website traffic increases can also help with authority problems. Consider ways to generate more traffic and you just may see a difference in who is prepared to link to you.
Always be mindful of the fact that the more people who are sharing your content and driving potential customers to it, the better chance of favorable Google recognition.
Have a Continued SEO Mindset
Content quality is where it’s at. It is a powerful way to bring the in-bound linking your site needs to generate the previously mentioned authority.
Duplicate content, obsolete imagery and incorrect product information will shun people in droves.
Change things up. Don’t be afraid to get rid of any content or information that does not reflect the current you.
From there, maintaining your content involves having a plan to check it regularly.
Always check for blocked page issues. Redirects that lead to nowhere, and tags that don’t make sense can all harm your ability to play at the top of your game.
A maintained website shares importance with the quality of your content. They are life partners. One without the other is just not right.
Google will thank you.
Go Forth and Create
Speaking of SEO. If you don’t already have a blog, start one. Make it a standard weekly task and consider the titles that make it relevant to your customers, both existing and potential.
Invite influential guest bloggers and become one yourself.
Blogs, are time consuming, yes, but are an asset to your website when done right.
Is Google recognition an exact science?
No.
Sometimes a website is too new to be found by google, therefore patience is essential.
The term you need to walk before you can run has never been truer when it comes to Google indexing your site.
Want to learn more about how to create and make your site the best it can be? Contact us and let us help with your continued growth.