What is more important? The journey or the destination. It is a bit like asking what comes first, the chicken or the egg?
Ahh grasshopper, these are the age-old quandaries, but let me set your mind at rest.
For website owners, the customer’s journey is paramount. This path will determine many things including whether they go through the sales tunnel and out the other end without any abrasions.
Sorry, to all you destinations out there. You tick a lot of boxes but this time the spotlight is on your essential sibling, the journey.
But how do you ensure the best experience for your web traffic?
It’s time to look deeper into your visitors’ journey and find out ways you can better their experience.
1. Think Like a Customer
Putting yourself in the point of view of existing or potential buyers gives any business invaluable insight into their real-time online experience.
These days, potential buyers’ dance cards are full. Jam-packed with enough competitor’s enticing methods, giveaways and five-star influencer marketing to turn their heads…and yes, even away from you.
What does that mean for your business?
We must have the wiggle room to be able to slow dance when they want and accommodate the fiery Salsa should the mood take them.
It may seem like a fickle transaction, but you can accommodate the whole experience by getting on a customer level.
Some want quick results and don’t wish any transaction to take too long. Other customers have a more stoic approach and take their time when considering a purchase.
And don’t be afraid to ask if you can do better.
Visitor impressions and opinions are important. Asking for and receiving feedback shouldn’t raise a sweat, it should help you breathe easier.
A rear-view mirror can be a great tool if it’s used to see what can be in the future.
2. Designed For Life
A well-designed website causes less frustration for traffic. Less frustration equates to more customers for you, and less for your waiting-in-the-wings competitor.
It is that simple.
As consumers, we have all been there and done that and because of dissatisfaction with one simple online experience, probably didn’t buy the t-shirt.
Frustrating websites may be a fact in this online world, but that doesn’t mean you need to join that club.
There are no membership perks.
Whatsoever.
3. Keep it all Looking Good
Let’s face it. This is not a perfect world. Things go wrong, but the key to a quick recovery for your site is to have any annoyances and infiltrators dealt with sooner rather than later.
This isn’t change for change’s sake. The last thing we want is to confuse and frustrate the very people that sustain your business.
The aim is to elevate.
4. Customers Are People Too
Why should we continue to improve the customer journey?
High quality and consistent experience for all customers new or established should be a primary goal for all online businesses.
Why?
It isn’t just business owners who have goals. Customers have them too. Whether it be to make a purchase, to look for further images and info on a product or to simply get assistance with something more technical, they are all valid reasons for your site to be as helpful as it can.
The result?
Seamless experiences that customers remember.
Go back to the journey. Make sure it’s the best it can be.
There’s an art to creating an experience for every single person that finds you online.
Is this a perfect science?
No. Perfection is a time-wasting goal.
Excellence in providing what your customers need is the way to go.
What is your customer’s Journey?
Need help with your website? Ask us how to maximize your traffic and minimize visitor frustration. Contact us today.